With online fundraisers, University of Iowa Dance Marathon raises $1.4 million ‘For the Kids’
After 24 hours of the organization’s first virtual “Big Event” — which included a car parade, 24 hours of virtual activities, and head shaving at a local salon — Dance Marathon 27 raised $1,422,443.27.
Participants were challenged with raising money in the midst of a global pandemic. Without being able to hold in-person events, the Dance Marathon organizers had to incorporate new fundraising techniques.
Last year, the event raised $2,879,755.26.